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Mobile Behavior

Types Of Mobile Video Content, March 2014 [CHART]

About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.

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How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.

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Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

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Devices Spaniards Use To Go Online, December 2013 [CHART]

68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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UK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]

When UK travelers visited another EU country, many of them switched off their mobile phones.

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Smart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]

During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.

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Importance Of Integrated Multiscreen Communications, August 2013 [CHART]

Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.

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North American Android Web Traffic By Manufacturer, February 2014 [CHART]

Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.

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Video Viewers By Age, December 2013 [CHART]

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

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