Mobile Behavior
Types Of Mobile Video Content, March 2014 [CHART]
About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.
Read MoreHow American Men Research New Brands Of Grooming Products, August 2013 [TABLE]
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreDevices Spaniards Use To Go Online, December 2013 [CHART]
68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.
Read MoreLeading Smart Phone Activities By UK Travelers, November 2013 [CHART]
Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).
Read MoreUK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreSmart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]
During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.
Read MoreImportance Of Integrated Multiscreen Communications, August 2013 [CHART]
Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.
Read MoreNorth American Android Web Traffic By Manufacturer, February 2014 [CHART]
Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.
Read MoreVideo Viewers By Age, December 2013 [CHART]
The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).
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