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Mobile Behavior

Growth In US Average Time Spent Using Apps By Category, March 2014 [CHART]

Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.

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Top Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]

The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.

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The Student Marketing Lifecycle [INFOGRAPHIC]

This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.

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Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

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French Tablet Users, 2012-2017 [TABLE]

The number of tablet users in France rose less rapidly than the shipments tracked by IDC—yet still climbed by roughly 40%.

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How Mobile Apps Improve The March Madness Experience, March 2014 [CHART]

41% of respondents said that mobile apps improved the March Madness experience.

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Americans Who Use Mobile Apps Follow March Madness, March 2014 [CHART]

Just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness.

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Top 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]

Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.

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European Mobile Twitter Users By Select Countries, November 2013 [CHART]

Eight in 10 UK Twitter users accessed the social network on mobile devices.

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Mobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]

Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.

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