Mobile Behavior
Share Of Screen Time For Generation V [CHART]
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Read MoreMultitainment Behavior By Baby Boomers, Gen Xers & Millennials [CHART]
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Read MoreAverage Daily Time Spent On Nonvoice Mobile Activities, 2017 [CHART]
Among the media categories for which eMarketer gauges time spent, there aren’t any anticipated to see double-digit increases or decreases next year. (Mobile video comes closest, with an 8.7% rise expected.) Overall, time spent with digital media is expected to grow a modest 3.5%.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreTV Everywhere Adoption [CHART]
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
Read MoreiPhone Use Rates By State [MAP]
This infographic illustrates how state-by-state iPhone usage rates correlates with education level and population density. Read more at Chitka.
Read MoreEmail Marketing Benchmarks, 2012 & 2017 [CHART]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Read MoreMultitainment Activities [CHART]
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Read MoreYouTube Ad View Rates By Generation [CHART]
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read More