Mobile Behavior
Air Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreAverage Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.
Read MoreWhere Smart Phone Users Search For Local Info, January 2014 [TABLE]
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Read MoreTop Types Of Local Business Searches By Device, January 2014 [CHART]
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreUK Multitainment Use By Age, February 2014 [CHART]
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Read MoreConsumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Read MoreiOS Users' Mobile Site Engagement, February 2014 [CHART]
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
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