Mobile Behavior
Mobile App Use, Q4 2011-Q4 2013 [CHART]
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Read MoreShare Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]
After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.
Read MoreDaily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Read MoreAttitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreTolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
Read MoreSenior Execs Use Of Smart Phones, June 2014 [CHART]
More than 9 in 10 senior executives own a smart phone used for business.
Read MoreUK Mobile P2P Payment Users, 2013-2017 [CHART]
Just 2.2 million UK mobile payment users are forecast for 2014, according to Yankee Group—and behind other countries.
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