Mobile Behavior
Tablet Ownership Among Households With Kids, 2011-2014 [CHART]
Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.
Read MoreTablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
Read MoreTablet Magazine Ad Recall, July 2014 [TABLE]
When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.
Read MoreMost Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]
eCommerce sites are the most valuable digital channel for driving traffic to physical stores.
Read MoreDemographics Of Online Daters, June 2014 [TABLE]
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
Read MoreTop 10 Most Popular Smart Phone Apps, May 2014 [CHART]
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Read MoreUse Of Apps In-Store By Age Group, July 2014 [CHART]
Overall, 41% of consumers reported using mobile applications while shopping in stores.
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreLength Of Time People Keep Their Mobile Devices, March 2014 [TABLE]
Over half of smart phone and tablet owners are toting devices purchased within the past year.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
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