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Mobile Behavior

Mobile Visits To Popular Sites By Device, January 2014 [CHART]

Smart phones were more than twice as popular as tablets for mobile pinning.

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Primary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]

US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

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Mobile Share Of Global Payment Transactions, Q2 2014 [CHART]

Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.

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Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.

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Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

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Share Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]

Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.

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Share Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]

As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.

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Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

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Share Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]

Some 41% of US households were wireless-only during the second half of 2013.

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