Mobile Behavior
How People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreFrequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Read MoreShoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreHealth Care Professionals Daily Time Using Devices, April 2014 [CHART]
99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily.
Read MoreNews Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
Read MoreDaily App Use By US Android Smartphone Users, H1 2014 [CHART]
Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.
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