Mobile Behavior
Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.
Read MoreSmart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreDevices Used To Watch Online Video By Age, October 2013 [TABLE]
Younger US mobile device users watched more digital video overall than older ones.
Read MoreWhy People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreOnline Video Ad View Share By Content Length & Device, Q2 2014 [CHART]
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreConsumer Familiarity With Connected Cars, May 2014 [CHART]
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreEnterprises' Most Popular Mobile Messaging Types, August 2014 [CHART]
Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.
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