Mobile Behavior
Video Viewing On Tablets, October 2014 [CHART]
Table ownership increased from 40% in 2013 to 50% in this year’s study.
Read MoreUS Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]
Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them
Read MoreMobile Wallet Payments vs Using A Credit Card, March 2014 [CHART]
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
Read MoremCommerce Use & Attitudes, August 2014 [TABLE]
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
Read MoreUS Proximity Mobile Payment Transaction Value, 2013-2018 [CHART]
Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.
Read MoreGrowth In Time Spent On Mobile Web & Apps, Q1 vs Q3 2014 [CHART]
Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.
Read MoreCompanies That Connect With Mobile Users Across Channels, June 2014 [CHART]
43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
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