Mobile Behavior
Mobile Ad Engagement, October 2014 [TABLE]
While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.
Read MorePreference For Free vs. Paid Mobile Apps, October 2014 [TABLE]
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
Read MoreGlobal Mobile Broadband Adoption, 2014-2018 [CHART]
From a global perspective, mobile broadband networks are still in the early stage of adoption.
Read MoreHow Shopping Apps Can Improve, October 2014 [CHART]
44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Read MoreTypical Mobile Wallet Spend Per Transaction By Service, June 2014 [CHART]
17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
Read MoreHow People Use Apple Passbook, Q2 2014 [CHART]
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Read MoreApple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreMost Important Channels When Making A Purchase, June 2014 [CHART]
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
Read MoreOnline Newspaper Audience Share By Device, August 2014 [CHART]
Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.
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