Mobile Behavior
Share Of Time Spent Consuming Online Content By Device, March 2014 [CHART]
For now, most research time is still spent on PCs.
Read MoreUS Mobile Travel Bookers, 2013-2018 [CHART]
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Read MoreUS Mobile Travel Researchers, 2013-2018 [CHART]
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
Read MoreMobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
Read MoreEmail Engagement By Device Type, December 2014 [CHART]
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreGlobal Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Read MoreUS Online Video Completion Rates By Device, Q2 2014 [CHART]
Few videos were watched to full completion during Q2, reports Adobe.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
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