Mobile Behavior
Top Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read MoreUS Smartphone Penetration Growth, 2012-2014 [CHART]
72% of mobile subscribers aged 13 and older owned a smartphone during the 3-month average period ending in September.
Read MoreUS Tablet Gamers, 2013-2018 [TABLE]
This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly.
Read MoreUS Tablet Users By Race/Ethnicity, 2013-2018 [TABLE]
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.
Read MorePrimary Device Used To Share Current Events, Q3 2014 [CHART]
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.
Read MorePrimary Device Used To Discuss Current Events, Q3 2014 [CHART]
Social media users are much more likely to share content via mobile devices after a major current event occurs.
Read MoreHow & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreVisitors To Travel Content By Device, July 2014 [TABLE]
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
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