Mobile Behavior
Importance Of Data Use Transparency By Apps, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreHow People Share The Videos They Create, August 2014 [CHART]
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
Read MorePrimary Content Sharing Channel By Device, Q4 2014 [CHART]
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Read MoreDevice Use By Generation, February 2015 [CHART]
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Read MoreFrequency Of Use Of Reward Program Apps, September 2014 [CHART]
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Read MoreMobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
Read MoreTop 3 Business Challenges For Retailers, February 2015 [CHART]
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
Read MoreTop Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Read MoreTypes Of Information Health Self-Trackers Monitor, December 2014 [CHART]
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Read MoreTop Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
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