Mobile Behavior
Primary Attitude Toward Mobile Banking, 2010-2014 [CHART]
For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreMobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Read MoreWhy Small Business Owners Won't Adopt Mobile Payments, December 2014 [CHART]
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.
Read MoreHow Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]
Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreUS Text Messaging Revenues, 2014-2018 [CHART]
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Read MoreGlobal Text Message Traffic By Region, 2004-2014 [TABLE]
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
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