Mobile Behavior
Technology Device Owner Demographics, November 2015 [CHART]
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreConsumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Read MoreTypes Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]
For some activities, mobile users have a clear preference about app vs. browser usage.
Read MoreWhy People Buy Wearable Devices, August 2015 [CHART]
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Read MoreHow Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Read MoreWearable User Penetration By Age, 2014-2019 [TABLE]
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
Read MoreWearable Users, 2014-2019 [TABLE]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
Read MoreUS Proximity Mobile Payment Adoption, 2014-2019 [TABLE]
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
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