Mobile Behavior
Why Video Ads Grab Mobile Users' Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreMobile-Only Online Activities [CHART]
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
Read MoreUS Teens' Time Spent Online By Device [CHART]
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreMobile Channels Used For Customer Interaction [CHART]
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
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