Mobile Behavior
Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreThe Popularity Of SongPop [CHART]
SongPop works kind of like a modern version of Name That Tune.
Read MoreRetail Mobile Point-of-Sale [CHART]
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
Read MoreAttitudes Toward Sharing Data Via Mobile Apps [CHART]
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read MoreHispanics' In-Store Mobile Motivations [CHART]
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
Read MoreMost Appealing eShopping Features [CHART]
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Read MoreOne Third Of Americans Have Made A Mobile Payment [CHART]
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
Read More