Mobile Behavior
Japanese Smart Phone Video Viewers, 2011-2016 [CHART]
22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.
Read MoreTime Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]
In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Read MoreAmerican Mobile Facebookers, 2010-2014 [CHART]
By the end of 2012, 85% of mobile social networkers will use Facebook.
Read MoreAmericans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]
Nearly twice as many adults used location-based services in 2012, as compared to 2011.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreFacebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreFeatures American Mobile Buyers Want [CHART]
30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.
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