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Mobile Behavior

Japanese Smart Phone Video Viewers, 2011-2016 [CHART]

22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.

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Time Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]

In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.

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American Mobile Facebookers, 2010-2014 [CHART]

By the end of 2012, 85% of mobile social networkers will use Facebook.

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Americans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]

Nearly twice as many adults used location-based services in 2012, as compared to 2011.

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Time Spent By Chinese Viewing Online Video By Device [CHART]

There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.

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How Mobile Content Encourages Brand Trust [CHART]

Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.

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Facebook Users Attention Fixation Order Across Platforms [EYE TRACKING]

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Facebook Users Visual Attention Across Platforms [HEATMAPS]

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Changing Social Behaviors [PRESENTATION]

49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.

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Features American Mobile Buyers Want [CHART]

30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.

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