Mobile Behavior Archives - Page 170 of 176

Percent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]

89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.

Reasons People Ignore Mobile Ads [CHART]

Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.

TV & Mobile Device Use By Generation [CHART]

Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.

Mobile Devices & Insomnia [CHART]

Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.

Website Preferences For Mobile Shopping [CHART]

For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.

Mobile Features & Content Use [CHART]

Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.

Location-Tagging Social Posts By Generation [CHART]

73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.

Mobile Ad Engagement [CHART]

Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).

Mobile Ads & Favorite Brands [CHART]

74% of smartphone users say their favorite brands have not advertised to them via mobile.

Consumer Concerns Over Geo-Targeting [CHART]

Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.