Mobile Behavior
Mobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreBaby Boomer Spending [TABLE]
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
Read MoreTop 5 Mobile Retail Site Visitors By Gender [CHART]
Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).
Read MoreTop 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
Read MoreTop 10 Mobile Apps For Shopping, June 2012 [TABLE]
47% of American smart phone owners used a mobile shopping app in June 2012.
Read MoreSocial TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreMobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MoreTime Spent With Mobile Apps vs. The Mobile Web [CHART]
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
Read MoreUS Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
Read MoreAmerican Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]
Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
Read More