Mobile Behavior
Americans Who Vacation With Their Mobile Device [CHART]
Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations.
Read MoreMobile Video [INFOGRAPHIC]
This infographic by Direct SAT TV illustrates the rise of mobile video.
Read MoreTop Ways Hispanics Seek Advice About Products & Services [CHART]
Of the various ways adult Hispanic consumers seek advice about products and services, face-to-face interactions far outgun any digital method, used by roughly three-quarter of survey respondents.
Read MoreBarcode Scanners By Generation, Q4 2011-Q2 2012 [CHART]
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
Read MoreMobile Web User Experience Problems [CHART]
Two-thirds of smart phone and tablet owners say they have experienced slow web page load times at some point in the past 3 months while using their device.
Read MoreUS Smart Phone Penetration, 2010-2016 [CHART]
The share of the population with advanced phones will rise steadily from more than one-third this year to 58.5% by 2016.
Read MoreUS Mobile Facebook Users, 2010-2014 [CHART]
Nearly 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population.
Read MoreUS Mobile Social Users, 2010-2014 [CHART]
By the end of 2012, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
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