Mobile Behavior
Small Business Mobile Website Use, May 2011-June 2012 [CHART]
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012.
Read MoreCross-Channel Shopping Among American Internet Users [CHART]
An October 2011 survey by the Cisco Internet Business Solutions Group found that nearly six in 10 US cross-channel shoppers began their shopping journey online before going to a store to make a purchase.
Read MoreShowrooming, 2009-2011 [CHART]
More than one-half of smart phone owners said they had used their device for showrooming—looking at an item in a store before buying it online from a competitor at a lower price.
Read MoreMobile Website Dayparting By Industry Category [CHART]
Restaurant websites are accessed most frequently between 5 & 8pm.
Read MoreMobile Pageviews By Industry Category [CHART]
Mobile consumers viewed an average of 3.8 pages per site visited.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreDaily Devices People Use For Shopping [INFOGRAPHIC]
More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MoreeBook Purchases By Americans [CHART]
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
Read MoreAmerican Smart Phone Travel Researchers/Bookers, 2010-2016 [CHART]
This year, roughly 36 million Americans will use a smart phone to research travel.
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