Mobile Behavior
Parents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read MorePreferences For Free vs. Paid Apps [CHART]
An overwhelming 87% of Facebook app users surveyed prefer free apps.
Read MoreQR Code Awareness & Usage Among Russians [CHART]
59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
Read MoreYelp Mobile App Searches
Roughly 40% of all Yelp searches come from their mobile apps.
Read MoreTravel Technology [INFOGRAPHIC]
Lab 42 created this infographic to explain the types of technology people use when they travel.
Read MoreHow African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
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