Mobile Behavior
Magazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreEmail Client Market Share [INFOGRAPHIC]
In this infographic, Litmus breaks down the market share of the most popular email clients.
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreSearches Prompted By TV, Smart Phone vs. PC [CHART]
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreSmart Phone Users By Household Income [CHART]
Smart phone users tend to come from higher-income households.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
Read MoreMobile Promotional Messages [CHART]
65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
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