Mobile Behavior
Mobile Phone Security [CHART]
54% of app users have decided to not install a cell phone app when they discovered how much personal information they would need to share in order to use it.
Read MoreEffect Of Smart Phone Owners' In-Store Research [CHART]
14% of American smart phone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result.
Read MoreOnline Mobile Device Mix, Q2 2011 vs Q2 2012 [CHART]
Smart phones accounted for 74% of all connected device impressions on the Millennial Media mobile network in Q2 2012
Read MoreFrequency Of Egyptian Online Mobile Use [CHART]
Egyptian smart phone adoption rate is only about 26%.
Read MoreMobile Email Open Rates, H1 2012 [CHART]
The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011.
Read MoreTime Spent Watching Mobile Video [CHART]
Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).
Read MoreMobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreMobile Engagement With Travel Content [CHART]
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea.
Read MoreUse Of Mobile Content, April vs. July 2012 [CHART]
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.
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