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Mobile Behavior

Mobile Health Care Apps [INFOGRAPHIC]

This infographic by AlliedHealthWorld illustrates how health care is changing due to the adoption of mobile health management tools.

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Scanner Demographics, Q2 2012 [CHART]

QR code scanners are mostly young men.

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QR Code Scans By Quarter, 2009-2012 [CHART]

June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.

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QR Code Scans Per Minute, 2011 vs 2012 [CHART]

In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.

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Scan Dayparting [CHART]

60% of people scanned from home, according to an April 2012 comScore MobileLens survey.

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Share Of Barcode Formats, Q1 2012 [CHART]

2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.

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Leading Multitainment Activities, Q2 2012 [CHART]

Simultaneous usage was more task-based than entertainment-focused.

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Multitainment By Device Pairs [TABLE]

Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users.

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Most Popular Email Elements For Testing [CHART]

Which of the following email campaign elements do you routinely test to optimize performance?

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Kindle Fire vs. Nexus 7 [CHART]

When compared with the success of the Nexus 7, the Kindle Fire HD still has a long way to go in terms of popularity.

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