Mobile Behavior
Most Important Factors For B2B Marketers' Future Efforts [CHART]
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Read MoreConsumers' In-Store Mobile Activities [CHART]
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Read MoreSnapchat Growth Among Millennials & Gen Xers [CHART]
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Read MoreFrequency With Which People Watch TV Or Movies On Smartphones [CHART]
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Read More2016 Podcast Listener Report [VIDEO]
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Read MoreTop Social Sites For News Consumption [CHART]
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Read MoreApps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreWhen Millennials & Boomers First Check Their Messages [TABLE]
Communication comes first for most US internet users—and even before coffee for a great many of them.
Read MoreHow People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Read MoreAmericans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
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