Mobile Behavior
Digital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
Read MoreMagazine QR Code Response & Engagement, September 2012 [TABLE]
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
Read MoreUS Mobile Commerce Sales, 2011 Vs 2012 [CHART]
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion.
Read More2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreMobile Websites vs. Apps For Shopping, September 2012 [CHART]
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference.
Read MoreEmail Client Market Share [INFOGRAPHIC]
This infographic by Litmus takes a look at the market share among email clients.
Read MoreMobile Shopping Behavior By Gender, September 2012 [CHART]
Women fell behind in all mobile purchase categories, except for health and beauty items.
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreAttitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
Read MoreTablet Users & Penetration In US, 2010-2015 [CHART]
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
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