Mobile Behavior
Mobile App Growth By Category, May 2012 [CHART]
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Read MorePreferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Read MoreBenefits Of Using Mobile Wallets In-Store, March 2012 [CHART]
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
Read MoreScouting Online Sports Fans [INFOGRAPHIC]
This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.
Read MoreMobile Politics [INFOGRAPHIC]
Mobile political fundraising platform Payvia created this infographic breaking down some of the numbers from the 2012 presidential campaign.
Read MoreTV Viewing Tablet Activities, April 2012 [CHART]
Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.
Read MoreTablet TV's Effect On Traditional TV Viewing By Age, Spring 2012 [CHART]
About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.
Read MoreUS Smart Phone Market Penetration, September 2011-September 2012 [CHART]
More than half of US mobile device users now own a smart phone.
Read MoreiPhone vs iPad Use By Dayparts, November 2012 [CHART]
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
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