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Mobile Behavior

Demographics Of Mobile Phone Photographers [TABLE]

Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.

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Cell Phone Activities, 2007-2012 [CHART]

Over time, the number of cell owners performing activities across the board has grown.

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Cell Phone Activities [TABLE]

Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.

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Appealing Local Digital Marketing Tactics, September 2012 [CHART]

Local search registration is now used by less than one in four marketers.

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CPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]

The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.

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How Internet Users Watch TV Content, June 2012 [TABLE]

29% of US internet users have watched TV content through a mobile device.

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Weekly Hispanic Communication Technology Use, March 2012 [CHART]

Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.

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Mobile eCommerce Traffic, Q3 2011 – Q3 2012 [CHART]

Overall, smart phones and tablets drove 18.4% of total e-commerce traffic in Q3, up from 7.67% a year earlier.

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Top Mobile Holiday Shopping Activities, October 2012 [CHART]

Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.

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Facebook's Mobile Engagement, January – September 2012 [CHART]

Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.

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