Mobile Behavior
Firefox 2012 [INFOGRAPHIC]
This infographic from Mozilla illustrates Firefox by the numbers in 2012.
Read MoreGoogle Maps Prompts 29% Growth In iOS 6 Adoption [CHART]
Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
Read MoreMedia Consumption Of Mobile News App Users, June 2012 [TABLE]
70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.
Read MorePrimary News Sources Of Mobile Users, September 2012 [TABLE]
A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreMobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]
Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.
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