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Mobile Behavior

Firefox 2012 [INFOGRAPHIC]

This infographic from Mozilla illustrates Firefox by the numbers in 2012.

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Google Maps Prompts 29% Growth In iOS 6 Adoption [CHART]

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

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Attitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]

More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.

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Media Consumption Of Mobile News App Users, June 2012 [TABLE]

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

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Primary News Sources Of Mobile Users, September 2012 [TABLE]

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

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Marketing That Prompts Mobile Device Actions, October 2012 [CHART]

TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.

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How In-Store Online Research Affects Purchase Decisions [CHART]

Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).

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Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

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Tablet Product Searches Prompted By TV By Generation, November 2012 [CHART]

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

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Mobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]

Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.

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