Mobile Behavior Archives - Page 145 of 176

Mobile Video Sharing, December 2012 [CHART]

92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.

4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.

Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.

In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.

Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.

US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.