Mobile Behavior
North American Publishers That Format Content For Mobile, 2009-2013 [CHART]
2013 will be the first time 100% of publishers will format their content for mobile.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreWhy People Want Mobile Apps From Retailers, August 2012 [CHART]
Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.
Read MoreHow Mobile Americans Learn About Shopping Apps, December 2012 [CHART]
Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.
Read MoreMobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.
Read MoreGlobal Facebook Ad Spending By Device & OS, December 2012 [CHART]
Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.
Read MoreMobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreAmerican Mobile Buyers, 2011-2016 [CHART]
Retail trends and the latest research leads eMarketer to believe that 72 million people in the US will make a purchase through a mobile device in 2013.
Read More