Mobile Behavior
American Mobile Coupon Users, 2010-2014 [CHART]
The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smart phones.
Read MorePharmacy Mobile App Demand, October 2012 [CHART]
Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.
Read MoreTop 10 Travel-Related Mobile Websites, June 2012 [TABLE]
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Read MoreTime Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]
Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).
Read MoreAmerican Hispanic Mobile Shoppers By Device, May 2012 [CHART]
Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
Read MoreAmericans' Online Privacy Concerns, January 2013 [CHART]
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.
Read MoreMultitainment Behavior In The US & UK, April 2012 [CHART]
As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.
Read MoreDevices UK Children/Teens Use To Go Online, 2010-2012 [TABLE]
The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.
Read MoreUnited Kingdom iPad Users, 2010-2016 [TABLE]
eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.
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