Mobile Behavior
Cost per Loyal Mobile App User Index, June 2012 – January 2013 [CHART]
The Cost per Loyal Mobile App User Index measures the cost of acquiring a loyal user for brands who proactively market their apps.
Read MoreApp Store Competitive Index, June 2012 – January 2013 [CHART]
The App Store Competitive Index continued to climb by 6.01 million daily downloads, up 13 percent from December’s 5.32 million.
Read MoreTimesucks [INFOGRAPHIC]
19% of people who took part in the survey admitted they spend between one and two hours a day just putting things off.
Read MoreFrequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]
In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.
Read MoreMobile Enterprise [INFOGRAPHIC]
While 84% of consumers now use their personal smart phones for work, mobile malware has increased more than four times since 2010.
Read MoreTop Brand Instagram Adoption [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.
Read MoreConsumer Attitudes Worldwide Toward Mobile Advertising, February 2013 [CHART]
This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.
Read MoreTime Spent On Mobile vs. PC By Website Type, April 2013 [CHART]
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
Read MoreHoliday Multi-Screen Shopping, 2012 [TABLE]
63% of shoppers used multiple devices to help with their holiday purchases last year.
Read MoreVideo Buffering Problems By Device, 2012 [CHART]
Almost 55% of online video views on iOS devices had a problem with buffering, compared to 50% of video views on Xbox, 49% on Android, and only 36% on PCs using Flash.
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