Mobile Behavior
Global Smartphone OS Market Share [CHART]
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
Read MoreConsumer Attitudes Toward Brands That Use Emojis [CHART]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
Read MoreDemographics Of Mobile Payment Users [CHART]
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreApp User Retention Rates – 2012-2016 [CHART]
Mobile users spend the majority of their app time with their single favorite one.
Read MoreTop Elements Of A Good Mobile Experience [CHART]
Convenience, security and speed are the most important elements of a good mobile experience.
Read MoreWhy People Don't Watch News Videos [CHART]
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Read MoreDemographics Of Unplugged Vacationers [CHART]
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
Read MoreDevices Millennials Use To Do Political Research [CHART]
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreMobile vs Tablet Travel Bookings [CHART]
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
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