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Mobile Behavior

Global Smartphone OS Market Share [CHART]

Smartphone OS Global Market Share

With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.

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Consumer Attitudes Toward Brands That Use Emojis [CHART]

Consumer Attitudes Toward Brands That Use Emojis

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.

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Demographics Of Mobile Payment Users [CHART]

Demographics Of Mobile Payment Users [CHART]

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

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App User Retention Rates – 2012-2016 [CHART]

App User Retention Rates - 2012-2016 [CHART]

Mobile users spend the majority of their app time with their single favorite one.

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Top Elements Of A Good Mobile Experience [CHART]

Top Elements Of A Good Mobile Experience [CHART]

Convenience, security and speed are the most important elements of a good mobile experience.

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Why People Don't Watch News Videos [CHART]

Why People Don't Watch News Videos

The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.

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Demographics Of Unplugged Vacationers [CHART]

US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.

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Devices Millennials Use To Do Political Research [CHART]

Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.

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Multiscreen Behavior [PODCAST]

A podcast about multiscreen behavior and 10 charts about multitainment.

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Mobile vs Tablet Travel Bookings [CHART]

The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.

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