Mobile Behavior
US Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreTablet Traffic To US Websites Of Select Industries, January 2013 [CHART]
The top-performing retailer site studied got 13% of internet traffic from tablets.
Read MoreUS Smart Phone Website Traffic To Select Industry Websites, January 2013 [CHART]
The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.
Read MoreWhere People Use Mobile Travel Sites & Apps, March 2013 [CHART]
71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.
Read MoreMobile Website vs. App Traffic, March 2011-March 2013 [CHART]
85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreMost Popular Television Network Tablet Apps, February 2013 [CHART]
31.7% of tablet owners said they had downloaded a network TV tablet app.
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