Mobile Behavior
Why American Women Use Mobile For Shopping, March 2013 [CHART]
Just over a majority of American women said they used their mobile device to find store locations and hours.
Read MoreHow American Women Research Products, March 2013 [CHART]
Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.
Read MoreSecond Screen TV-Related Behavior, April 2013 [CHART]
Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
Read MorePopular Features Of Local Business Search Sites By Device, December 2012 [TABLE]
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Read MoreTop Mobile Apps Used For Local Business Search, December 2012 [TABLE]
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Read MoreDevices Used By Stage Of Local Business Searches, December 2012 [CHART]
Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.
Read MoreMobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]
In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.
Read MoreTeens' Favorite Social Networks, April 2013 [TABLE]
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.
Read MoreTop Local Markets For Digital Media Use, 2012 [TABLE]
Use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%).
Read MorePricing Movitivation & Showrooming, April 2013 [CHART]
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.
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