Mobile Behavior
Devices Used To Connect To In-Flight Internet, December 2012 [CHART]
According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.
Read MoreAmericans' Use Of Mobile Devices On Vacation, March 2012 [CHART]
Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”
Read MoreAverage Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]
For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).
Read MoreWhen Millennials First Grab Their Phones In The Morning, March 2013 [CHART]
Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.
Read MoreRestaurants & Mobile Search Behavior, April 2013 [TABLE]
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Read MoreMobile Commerce App Usage By OS, April 2013 [CHART]
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.
Read MoreWeekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]
Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.
Read MoreRetailers’ Mobile Price Comparison Policies, April 2013 [CHART]
A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.
Read MoreMobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]
The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012.
Read MoreMobile Payment Adoption, April 2013 [CHART]
57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.
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