Mobile Behavior
Time Spent On Mobile Web vs Apps [CHART]
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreAmerican WhatsApp Users, 2014-2020 [CHART]
About 5.6 million more people have gotten on board with WhatsApp.
Read MoreDemographics of Messaging App Users
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Read MoreHow Teens Use Smartphones [PODCAST]
eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple…
Read MoreDigital Device Addiction By Age [CHART]
More than half of internet users are addicted to their digital devices—and it’s most common among younger users.
Read MoreUS Snapchat Users By Age [CHART]
![US Snapchat Users By Age - 2014-2020 [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/US-Snapchat-Users-by-Age-2014-2020.png)
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Read More