Mobile Behavior
Mobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Read MoreQR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]
57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreTop Mobile Shopping App Features, December 2012 [CHART]
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Read MoreAmerican Mobile Coupon Growth, 2011-2015 [CHART]
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Read MoreMobile Use While Vacationing, April 2013 [CHART]
When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.
Read MoreThe Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Read MoreSenior Execs' Use Of Mobile, April 2013 [CHART]
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.
Read MoreMobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]
Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.
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