Mobile Behavior
US Mobile Gaming Revenues By Type, 2011-2017 [TABLE]
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.
Read MoreRetail Mobile Path To Purchase, May 2013 [TABLE]
Just 6% of smartphone users conducted their most recent mobile retail search in-store.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreDevice Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreAmerican Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]
19% of elementary school students used smart phones and 42% of middle school students did so as well.
Read MoreUS Mobile Travel Sales, 2011-2017 [CHART]
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
Read MoreAmount Of Mobile Shopping By American Moms, December 2012 [CHART]
Only 11% of moms said mobile was the shopping method they would choose, if given only one option.
Read MoreProduct Categories That Interest Mobile Moms, March 2013 [CHART]
Clothing and beauty ranked as the top product categories for which moms shopped on their smart phones and tablets, at 56% and 47%, respectively.
Read MoreFrequency Of American Moms' Mobile Shopping, March 2013 [CHART]
35% of mobile moms said they used their device daily for shopping purposes.
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