Mobile Behavior
Top Deterrents To Tablet Shopping, May 2013 [CHART]
Among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites.
Read MoreDevices Used To Visit Social Media Sites By Gender, March 2013 [CHART]
The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.
Read MoreTop Social Networks By Gender, March 2013 [TABLE]
Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
Read MoreSmart Phone Activity Share By OS, May 2013 [CHART]
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Read MoreTweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Read MoreShare of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]
Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.
Read MoreMobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
Read MoreCross-Device Travel Research & Purchase Behavior, May 2013 [CHART]
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.
Read MoreUS Mobile Phone Gamers, 2011-2017 [TABLE]
Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.
Read MoreUS Mobile Gaming Revenue Share By Type, 2011-2017 [CHART]
This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.
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