Mobile Behavior Archives - Page 114 of 176

Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

Where Americans Watch TV By Device, January 2013 [TABLE]

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

Time Americans Spend Watching Mobile TV By Device, January 2013 [CHART]

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

Mothers’ Mobile Use By Weekday, June 2013 [CHART]

Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).

US Mobile Shoppers Who Use Tablets, 2011-2017 [TABLE]

In 2011, there were 23.2 million US mobile shoppers using tablets.

Tablet Ad Categories To Which Users Are Most Likely To Respond By Gender, January 2013 [CHART]

The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.

Six Types Of Online Shoppers, June 2013 [TABLE]

Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.

Mobile Users' Internet Access Preferences, May 2013 [CHART]

35% of mobile users prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer.

Top Mobile Devices By Ad Performance, Q1 2013 [TABLE]

Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.