Mobile Behavior
Most Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreGlobal Mobile Message Traffic, 2012 & 2017 [CHART]
Juniper Research estimates the number of mobile messages sent worldwide in 2012 totaled 14.7 trillion.
Read MoreMobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]
Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read MoreWeekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
Boomers spent more time on the web than with any other media channel, including TV.
Read MoreUS Smart Phone Ownership & QR Code Scanning, June 2011-May 2013 [CHART]
Spending on mobile recognition, of which QR codes are a primary component, ought to almost double this year to reach $164 million, before continuing to grow strongly, reaching $364 million in spending by 2015.
Read MoreSocial Media-Inspired Mobile Purchases, July 2013 [CHART]
Social media-inspired purchases often occur on mobile devices.
Read MoreMothers' Time Spent With Mobile Apps, May 2013 [CHART]
Gaming is the most time-consuming mobile app category among mothers.
Read MoreAmount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]
Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.
Read MoreDevices Used To Book Travel, March 2013 [CHART]
Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.
Read More