Mobile Behavior
Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreMoms Mobile Shopping Frequency, March 2013 [CHART]
Mobile devices and social networks are important fixtures of the shopping process for today’s mom.
Read MoreLikelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreUS Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreWhere Americans Use Their Smart Phones, July 2013 [TABLE]
72% of smart phone owners are within 5 feet of their devices the majority of the time.
Read MoreNorth American Mobile App User Retention By Notification Quality, September 2012 [CHART]
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
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