Mobile Behavior
US Mobile Twitter Users, 2011-2017 [CHART]
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
Read MoreUS Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
Read MoreUS Smart Phone Gamers, 2011-2017 [TABLE]
eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.
Read MoreUS Online & Mobile Phone Gamers, 2013 & 2017 [CHART]
Nearly 126 million people in the US will play a game on their mobile phone at least once a month.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreMobile Media & Entertainment Brands Ranked By User Satisfaction, August 2013 [CHART]
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
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