Mobile Behavior
Cross-Device Shopping Research & Purchase Behavior, August 2013 [CHART]
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
Read MoreB2C Email Read Duration By Device, Q2 2013 [CHART]
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
Read MoreDemand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreHealth Care Pros Who Use Multiple Devices On The Job By Specialty, May 2013 [CHART]
The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.
Read MoreDevices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]
A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreSmart Phone Shopping Activities, Q1 2013 [CHART]
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoreUS Mobile Facebook Users & Penetration, 2011-2017 [CHART]
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
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