Mobile Behavior
Smart Phone Penetration, October 2011 – July 2013 [CHART]
Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.
Read MorePersonal Care Brand Mobile Apps By Device, July 2013 [CHART]
Mobile apps fared even more poorly than other digital strategies among personal care companies, with only 16% of brands adopting them for the iPhone, and 12% for Android.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MoreSmart Phone Users' Attitudes Toward Ad Tracking, September 2013 [CHART]
About 7 in 10 smart phone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreMobile Use Among Leisure Travelers, 2011 & 2013 [CHART]
Among US leisure travelers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.
Read MoreUS Smart Phone Users By OS, 2011-2014 [TABLE]
Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.
Read MoreUS Smart Phone Share By OS, 2011-2014 [CHART]
eMarketer estimates there will be 140 million smartphone users in the US by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.
Read MoreMost Desirable Future TV/Video Services & Options, September 2013 [CHART]
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Read MorePopular Second Screen Activities For TV Viewers, September 2013 [CHART]
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
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